The Pink Ribbon
The history of using a ribbon as a token of remembrance can be traced back to the 19th century.
In the late 1980s and early 1990s, red ribbons began appearing to support AIDS awareness, and other charitable organisations and endeavours began following suit.
In 1992, Alexandra Penny and Evelyn Lauder (Breast Cancer survivor and senior corporate Vice President of Estée Lauder) teamed up to create a Pink Ribbon.
The colour Pink which is the feminine colour of health, has become synonymous with Breast Cancer Awareness.
The global awareness that has been raised through the Pink Ribbon has helped increase early detection of breast cancer, make women more aware of the importance of doing regular breast self-examinations, and increase funds directed toward finding a cure.
The Pink Ribbon means health, vitality and empowerment of women. Wear it with pride, and #SupportPINK