CancerAware
The Pink Ribbon
The history of using a ribbon as a token of remembrance can be traced back to the 19th century. In the late 1980s and early 1990s, red ribbons began appearing to support AIDS awareness, and other charitable organisations and endeavours began following suit. In 1992, Alexandra Penny and Evelyn Lauder (Breast Cancer survivor and senior corporate Vice President of Estée Lauder) teamed up to create a Pink Ribbon. The colour Pink which is the feminine colour of health, has become
